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Eventify Solutions

A small, ambitious startup founded in 2023 in Thiruvananthapuram — connecting advertising, business growth, software, ERP systems and events so ideas turn into impact.

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Head OfficeEventify Solutions, TC 26/319-1, Green Lane, Pottakkuzhi, Thiruvananthapuram 695035 +91 90209 37933 WhatsApp

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© 2026 Eventify Solutions · Founded 2023 · A proprietorship registered in Kerala, India · GSTIN 32ANLPV7264K1ZC

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Advertising Campaign Brief Template

Free Template · Eventify Solutions

Advertising Campaign Brief Template

Fill in this brief before starting any advertising campaign. It keeps your team, designers and media partners focused on the same goal.

For: Small and medium businesses planning an advertising or promotional campaign

01Background

What product, service or event is this campaign about?
Why are you advertising now?
What has worked, or not worked, in your past advertising?
Who are your main competitors for this offer?

02Objective

What is the single main goal (enquiries, footfall, registrations, sales, awareness)?
How will you measure it?
What would a reasonable outcome look like for this budget?
What happens to each enquiry once it arrives, and who handles it?

03Audience

Who exactly are you trying to reach (age range, role, interests)?
Where are they located? List cities, districts or areas.
What problem or need does your offer solve for them?
What might stop them from responding?
Which languages should the campaign use?

04Message and creative

What is the one key message, in a single sentence?
What supporting points back it up?
What is the call to action (call, WhatsApp, visit, register, buy)?
Which brand assets must be used (logo, colours, fonts, taglines)?
What images or videos are available, and what needs to be created?
Are there any claims or words you must avoid?

05Channels and budget

Which channels will you use (search, social, print, radio, outdoor, partnerships)?
What is the total budget, and how is it split between media and creative?
Where will people land after clicking or calling? Is it ready?
Will you use tracking tags (UTM parameters) on links?

06Timeline and approvals

What are the campaign start and end dates?
When must creative be ready for review?
Who approves the creative and the spend?
When will you review results and decide on changes?
Who will report on the results, and in what format?

© 2026 Eventify Solutions, Thiruvananthapuram. Free to use for your own business planning.

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