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A rain-washed campaign system across posters, reels, WhatsApp creatives and in-store banners.
Concept · fictional textile retailer
This is a concept project using a fictional brand, created to demonstrate our approach. It is not client work and no business results are claimed.
“Colour the rain” — bright fabric against grey monsoon skies, so the product literally stands out.
One layout that adapts from a 9:16 reel to a 20-foot banner without redesigning.
Teasers on social, offer reveal in reels, reminders on WhatsApp, and point-of-sale banners for walk-ins.
What this concept demonstrates
Our campaign thinking and design system approach. It is a demonstration with a fictional brand — no results are claimed.